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TikTok is a highly popular social media platform which currently has over more than 800 million active users. TikTok was launched as a short-form video creating and sharing application, which clearly defines that TikTok does not support text or image sharing features. The largest demographics of active TikTok users are younger generation users such as Generation Z and Millennial, to whom the application appears as an entertaining platform. More than 40% of TikTok users are teens who are aged between 16 and 24. With its general demographics, many businesses find TikTok as a potential platform to promote their business. TikTok is an entertaining network that sometimes looks cringe, but definitely addictive. This guide will assist you with four ways marketers can capitalize their business on TikTok Create Your Own Content On TikTok Marketers can effectively use TikTok to gain more brand awareness and to increase the lead to deal conversion rates. It all starts by creating quality content and understanding your target audiences. Know Your Audience It is essential to understand your target audience to create creative content that engages your fans or followers. For example, if you are a business that sells fashion accessories to teens, then TikTok is the right platform to promote your business. Create engaging, funny, and attractive content because TikTok is an entertaining platform and not a lifestyle platform. Be Authentic Many marketers or small business people do not have access to expensive equipment or production budget. But they create content with their mobile phone, which is more authentic and encourages users at the same time. Reveal your brand’s real personality and create genuine content to make users connected with your brand. Creating authentic content builds brand trust. Share Your Content Add music filters, effects, and Augmented Reality in-built features on TikTok to make your content attractive and engaging. Create a compelling description Add branded hashtags Mention your fans, followers, or community Add links that direct users to the landing page Also, cross-promote your video content across various social media platforms like Facebook, Instagram, YouTube, and much more to reach a broader range of audiences. Share User-generated Content TikTok is a highly engaging, fun-filled, playful, and casual platform where anyone with a TikTok account can become a content creator. Create high-quality content with real thoughts and creativity to produce content that delivers trust and to let users engaging. Marketers need to plan their content to get the best result in their efforts. Include various hashtag challenges to gain more user-generated content. Advertise On TikTok TikTok is moving towards a monetized future where brands can market their business through paid TikTok advertising to gain more customers to their brand. Also, social media service providers like Twitounds offers various TikTok services to increase engagements. TikTok allows four ways of advertising from within the application. Native Ads Native video ads play between user content, which is mostly between 9 and 15 seconds, and includes a call to action button. Brand Takeover Ads Brand takeover ads appear directly in the user’s home feed before they view any other user content. These ads are linkable ads to the advertisers landing page and are exclusive to various categories. Sponsored Hashtag Challenges Hashtag challenges are an effective advertising feature that gains more user engagement. Every day there would be a new hashtag challenges from different brands on the discovery page, and millions of users can see it and join the challenge.TikTok users can also get free TikTok fans from service providers to boost engagement rates. Branded Lenses Marketers can create a TikTok filter related to their brand. TikTok users can select the lens when choosing the filter for their content and will be live for ten days. These branded lenses will be automatically included in the top trending and are available in 2-Dimension and 3-Dimension. Collaborate With TikTok Influencers TikTok supports Influencer marketing campaigns like popular social media networks such as Instagram, Facebook, and YouTube, where marketers can use TikTok Influencer marketing to expand their business reach. On TikTok, the more followers an influencer has, the more expensive to collaborate with. TikTok Influencers will: Talk about your brand, product, or service in a TikTok video. Post about your business in their video description. Link your brand website or landing page in the content description. Marketers can approach TikTok Influencer, who are relevant to their brand and create an Influencer marketing strategy to gain better ROI. For example, if you sell a beauty product, and partnering with video game Influencer isn’t the best fit. Research for Influencer who work with your niche and whose engagement rate value your business.

Nowadays, many businesses are using the TikTok media as a marketing forum to find their potential audience. TikTok marketing has arisen with the eventual concept of branding through a short video clip. This media marketing varies with the other media by its video formatting for ads. TikTok has a limitation on the video length of a maximum of 60 seconds. Flymesocial suggests the ideas to develop your business video to get more likes in the below section. Steps To Be Followed While Creating A Business Video Identify your target audience interests The target audience is the base for the TikTok business marketing. Before you begin campaigning, it is necessary to analyze that your target audience is available on the media. You have to study the audience’s behavior and interests to create the video. Every TikTok user looks for the video contents that enchants them and follow the account that provides exciting videos. The audience interest has to be collected to design your brand video. The video has to be manipulated in a format to impress the audience with the brand features. Most probably, your target audience is the youngsters and the adults, the 60-second length video has to be compressed with adequate information. The product video must be configured with top-class scenes and high-quality pixels for the best visual effects. Add the necessary soundtracks for the video scenes to make the audience feel natural and enjoy the pleasant experience. Based on the product type, the video can be composed of exciting elements to impress the audience. The brand video that attracts the audience will get more likes, comments, and shares. Customize your brand video design The brand product you are marketing might be existing in the market, and the industry competitor can be marketing on the platform. Your brand video must be better than the already existing other brand videos; you can watch the industry competitor attempts on the media by following them. Abstract the insight of what type of video content has gained a positive impression from the audience and the video, which has received less response. You can format your video with the positive notation to motivate your audience. The negative impact content should not be included in the video. The first 5 seconds of the video has to be designed with powerpack content to enable the audience to watch your video completely. The last 10 seconds of the video can contain the call-to-action button, contact information, and other media business profile link. Differentiate your brand video from the other brand marketer’s video by the cascading the fantabulous configuration of contents and styling the presentation. The making style of your video must be unusual, and it has to cover the audience by various buttons. The buttons can be a contact, product offer, and call-to-action appear in the video start or end session. Make your video user friendly to reach all categories of audience. The easily understandable video will let to interact with the audience and increase conversation engagement. Create multiple genre videos The brand promotion video doesn’t need to be a general awareness video always. The application is a video-centric platform; any kind of themes can be demonstrated through the video. The brand promotion video can be published under segments. The brand product explores video can be fragmented into multiple videos. The first video can include general product awareness, the second can be the explainer videos about the product specifications, the third followed by the how to use video, the fourth can be the behind the scenes of the product manufacturing and work environment, and the fifth can include the most frequently asked questions from the customer and likewise goes on. The upcoming product brief information can also be illustrated in a post-video format before it inaugurates. You can compose the video with the customer feedback that strengthens the brand’s popularity and increase the customer leads for your brand. While going organic or paid promotion, the quality of the video must be focused high to get better responses from the audience. The paid video ads can be personalized based on the audience’s behavior to your desired audience by taking localization advantage. The compact video has to be filled with necessary exciting parameters to gain free TikTok fans for your brand profile. From the deployed video performance metrics, you can optimize your video content to give the followers an incredible experience that makes them stay connected with your brand for a long time.

TikTok is the platform that is on everyone’s lips right now. The platform is growing its exposure among the Gen Z audience and young Millennials. Though many thought TikTok as the latest trend that would vanish within a few months, yet it showed a higher rise in the social media world. It’s showing an increase in popularity year by year. At first, the platform made its place among the younger generation, but now it is slowly capturing the attention of all age groups. Here, in this article, let’s see some of the interesting statistics of the platform. TikTok: 10 Stats That You Need To Know Ever since September 2016, the TikTok platform exploded its popularity among the audience. According to the survey, TikTok has over 800 million users around the world. It makes TikTok be in the ninth position in terms of social media sites, which is ahead of well-known sites such as Pinterest, Linkedin, Twitter, and Snapchat. These statistics show how the platform is rising its popularity among millions of users. In recent years, according to research, TikTok is one of the most downloaded apps in the world. It beat the 1.5 billion downloads mark on the App Store and the Google Play Store. The app had its 1 billion downloads count by February 2019 and then gained half the billion more count on downloads within eight months from that. It shows how TikTok is getting addicted to people all over the world. If the above statistics didn’t amaze you, then the upcoming statistic will blow your mind. According to the study, TikTok is the most downloaded app on the Apple store, with over 33 million downloads. It acts as an evidence for the app’s growing popularity. Currently, TikTok is the app well-known for engaging the younger generation of the world. According to a survey conducted, 41% of users on the TikTok platform are of the age groups between 16 and 24. It shows how the platform achieved in capturing the attention of the youths over the globe. But, it’s doesn’t mean that the app is only for the younger generation audience because nowadays, all the age groups of the audience are getting onto the platform. According to a study, as of 2019, TikTok is accessible in about 155 countries and also in 75 languages. It shows how the TikTok platform covers a large part of the world’s population. The essential thing to note is how the platform gathered its exposure among the massive audience in a short period. As a marketer, you can avail of services at Trollishly and consider to market on the Gen Z platform. By a survey, most of the TikTok app’s download boost was from Asia, especially from India. According to a study, 277.6 downloads were from India, which is 45% of the number of downloads in the entire 2019. Followed by India, comes China and the U.S with over 45.5 million and 37.6 downloads, respectively. It depicts how the platform is raising its popularity among the South Asian countries and is adapting to be available among the diverse population also. According to the study, TikToker spends an average of 52 minutes a day on the platform. This statistic shows that people are using the platform daily to create, share, or watch videos on the platform. Next to Facebook and Instagram comes TikTok when compared to the users’ engagement time on the platform. It is the essential statistic which the marketers need to consider. On the other hand, you can avail of free TikTok fans service to earn higher engagement. The next exciting statistic is that, by a survey, 90% of TikTok users utilize the app daily. By another study, 68% of users watch other’s videos while 55% of people upload their created ones. It depicts how the users are active in the growing platform. According to another study, 1 million videos are viewed daily on the platform. This statistic tells us how the TikTok platform is providing more engaging and interactive video content to the audience. The last statistic is about who uses the platform. According to a survey, 55.6% of users are male, whereas 44.4% are female users on the platform. It shows how the platform is addicting all the genders with its authentic and original content. Conclusion In short, TikTok is an excellent platform for marketing if your target audience is Generation Z. In a short span, it showed massive popularity among the people. We hope you would have got an idea about how the app works through the above statistics. If you aren’t on the platform, it’s time that you need to make your appearance.

The insane growth of the TikTok platform attracted not only the Generation Z audience but also the marketers. Due to the platform’s immense growth potential, many of the marketers are trying out to make their way on it. Currently, the focus of the TikTok platform is on the Gen Z and young Millennials. The platform is becoming increasingly popular among youngsters due to its authentic content. The brands and businesses whose target market is youngsters are getting into the platform. They are trying all the ways to grab the attention of the audience. The brands also do run campaigns on TikTok to increase their brand awareness among the audience as well as to boost up their ROI. Many brands make use of TikTok services at Wooxie tiktok views to ensure higher engagement. At present, the most popular method of marketing on TikTok is influencer marketing. Here, the brands or businesses partner with an influencer to increase their engagement with the audience. Make sure to choose the influencer who is relevant to your brand and has a follower base pertinent to your target audience. After finding out the relevant influencers for your TikTok marketing campaign, it is time to initiate your work with them. There are specific rules that you must follow while working with an influencer. It is vital so that you can reach out to your audience and create your brand’s impact on them. You can buy tiktok likes to boost up your followers count on TikTok. Here, in this article, we will discuss some of the things that are essential for the marketers to consider while working with an influencer. 7 Things Marketers Need To Consider When Working With Influencers Here are general rules to follow while working with the influencers to ensure that the sponsored content is authentic and make sure to add it to the influencer contract. While making an influencer contract, keep the following criteria in mind. Influencer Creativity When you partner with an influencer, make sure to give them the freedom to work or create the content. You need to refrain from controlling the creator’s creativity. TikTok is build of people with creative minds. By stuffing up, your ideas that don’t match with the influencer’s plan will end up in a lack of engagement with the audience. Trust your influencer’s work and creativity and offer them their space to work. Brand Messaging Mandate It is the essential thing to consider while working with an influencer. Before the influencer begins to create the content, make sure to convey the campaign’s goal and objectives. It is because, without the pre-defined objectives, many influencer campaigns may fail to achieve its goal. Pre-defined objectives will help in eliminating the disorganization of the influencer campaign and also helps the influencers to be on track with the brand. Proper Communication To establish a smooth marketing campaign, brands need to have proper communication with the influencers. Starting from their vision to audio/visual elements and concepts, the brands need to tell it before the influencer. It builds a bond between the influencer and the brand. It also helps the brand to refrain from a calamitous disengagement between the execution and expectation. Ownership Clause You will need to ask permission from the influencer before resharing or reposting the influencer created content. At the beginning of the campaign, brands need to define the partnership terms and mainly the aim to reuse the influencer’s content for any other marketing purposes. You will also need to determine the duration of ownership for the content. Exclusivity Stipulation Draft a time frame for the influencer that constrains them from working with your competitors. If you do not define the time frame, then the influencer partner can work with the competitor the week after your brand’s collaboration. It may end up making your content less impactful as well as trustworthy. So, it is essential to create a time frame. Clear-Cut Deadlines Whenever you are trying influencer marketing, you will need to fix a deadline. It helps you to ensure if the campaign runs as per the plan. It includes the duration of your campaign, deadlines for delivering the content for approval, and also the dates and times the influencer needs to share the content. FTC Acknowledgement Require your partner influencers to announce the sponsorship to comply with the FTC guidelines. It may also mean to provide the repetition TikTok influencer partner needs to use, in case of verbal or written. Conclusion Influencer marketing is showing massive growth in the TikTok platform. If you are a marketer who wants to work with an influencer for your brand or business marketing, then make sure to consider the above essentials to build a long-term relationship with your influencer.

At present, TikTok is one of the most downloaded apps in the world. The TikTok app’s global downloads crossed more than 1.6 million. The immense popularity of TikTok is due to the engaging and creative content that attracts a wide range of young Millennials and Generation Z. As of now, the TikTok is available in 141 countries. It means that the brands and businesses have a more significant advantage to reach their audience through the excellent video-sharing app. More than 800 million people are actively using TikTok globally, where 41% of the TikTok audience is of the age group 16 to 24. Due to the increasing popularity of TikTok among the Gen Zers, the brands, and businesses with Gen Z target audience are diving into the platform. These brands and companies are trying out various interactive ways to reach the youngsters’ community on the platform. One of the TikTok Marketing ways that can earn big bucks for your company is TikTok advertising. Here, in this article, we will discuss TikTok advertising and the best ways to make your ad pass-through the benchmarks set by the TikTok platform. TikTok Advertising In the year 2019, TikTok launched various advertising campaigns to make it easier to reach your target audience. Some buy TikTok views to increase their visibility among the TikTok audience. Nowadays, many brands and businesses are advertising on TikTok to create an interaction with their audience. So, TikTok advertising is one of the best ways to get a better return on investment from TikTok. Though TikTok advertising costs a lot, yet it’s worth the cost. The various advertising options that TikTok provides are: In-feed ad videos Brand Takeover ads Top View ads Hashtag challenges Best Tips For TikTok Advertising If you want to create an impact on the Gen Z audience through your TikTok ads, you will have to optimize them for the platform. Make sure that your ad is unique as well as creative. To enhance your TikTok profile, check out the services at the Flymesocial tiktok fans, and earn more engagement among Gen Z. Here are a few tips that the content creators and marketers on TikTok need to consider. Begin With A Stunning Visual Remember that the users will swipe up to the next when they do not find interesting content. If they do not like your content, then there wouldn’t be any engagement with the audience. So, create a captivating content with a stunning visual that hooks up your viewers. It increases your brand’s involvement with the audience. Set-Up Vertical Videos To give a native-video like feel to your ad, you will have to create videos that fit the suggested ad specifications. If you don’t create a video with the recommended specs, the TikTok may not accept your ad. Even if it agrees to, the advertisements may look distorted, or even the margins may cut off, resulting in the lack of impact among the audience. So it is necessary to create a video with specified specs. Define The Video Length If your video is too long, the TikTok may even trim them. So, the best way to avoid your ad getting trimmed is to maintain the length of the video between 9 to 15 seconds. Focus All Essential Elements Sometimes, TikTok may hide the margin of the video. So, it is necessary to keep all the significant elements at the center. It must contain Call-To-Action (CTA) and your brand name. To get an investment through your ads, you can include an impressive CTA in the form of a button to encourage your viewers to execute an action. Include Music Many use subtitles in their ads. But that doesn’t seem to be attractive to the audience. It is because TikTok video without a background track is not that impressive. So include an accessible or pleasing soundtrack to your video advertisements rather than subtitles. Don’t Neglect Captions Many users go cut off the video ads before it ends. It may happen even you create interactive and creative content. So, it is advisable to write a short and informative caption. It helps the audience to get the upshot of your video, even if they do not watch your ad. TikTok encourages to use local language to write captions. Conclusion TikTok has become an authentic marketing platform for both influencers and marketers. If you want to allure your Gen Z audience, you will have to optimize your video advertisements. If you follow the above tips, your ads will qualify the TikTok’s standards and get substantial engagement.